Better Bears was created in 2019 when a Canadian family of candy enthusiasts jumped on the opportunity to make a better, healthier, and more delicious snack than what was currently available. They struggled to find sweet snacks that wouldn’t leave them with a sugar hangover and their kids craving more. The family set out to create a gummy bear that was both naturally low in sugar and packed with flavour by combining determination, entrepreneurial expertise, and love for candy. Since then, Better Bears has made snackers feel great about their sweet choices by offering a variety of carefree candies to help curb cravings!